Here is a selection of technology & innovation events happening in MA this week. Check them out and tell us about your experience by commenting, tweeting, or emailing about innovation in MA.

Social Networking and the Growing Demand for Bandwidth http://bit.ly/1oSJdy

Date: Tuesday, October 27 at 8am - 10am
Description: Can the network keep up with the explosive popularity of data hogging consumer sites like Flickr, FaceBook, Hulu, YouTube, and UStream, and the corporate bandwidth demands of cloud computing, software as a service, video conferencing, online data backup, and telemedicine, among others? Does the issue of content outpacing capacity jeopardize the long term growth of businesses that depend high bandwidth availability? What happens when/if we run out? What are the true risks and opportunities for innovation? Join our panel of experts as we explore these issues and their impact on business over the next 5-10 years.
Location: Microsoft New England Research & Development Center
Cost: Unknown

The Marketing of IT http://bit.ly/2YpWMU

Date: Tuesday, October 27 at 8:30am - 5pm
Description: In this Workshop, attendees learn how to market IT value by creating an IT marketing campaign, which maximizes impact by targeting the communication to the specific needs and interests of stakeholders. The Workshop provides detailed guidance on how to get started marketing IT’s work and offers examples of how other IT organizations justified boosting their own IT marketing efforts and how they succeeded. Topics include, making the case for IT marketing, assigning the work, establishing a marketing plan, segmenting the IT audience, using multiple communication channels, the role of a portal and newsletter, and where external PR can make a difference.
Location: Forrester Research; Cambridge, MA 02039
Cost: $1975

Social Media is Not Scary! Workshop http://garysguide.org/2867086

Date: Tuesday, October 27 at 6pm
Description: Do you know why businesses like yours are using Yelp, TripAdvisor, and Twitter, and seeing increased sales? Curious how Facebook can be used for business? Ever think about using email or text messaging to tell your customers what’s new this week? The entire event is 150 minutes, and is focused on providing you and other attendees with opportunities to learn from each other and to meet each other. To spark conversation and discussion, there is a special guest panel!
Location: First Parish Church of Newbury; Newbury, MA
Cost: $10

OpenCoffee Cambridge Meetup http://bit.ly/1ITAz

Date: Wednesday, October 28 at 8:30am
Description: Fellow web entrepreneurs and VCs gather once a week in Boston to grab some coffee, free WiFi, and chat about what’s new. Around the world, tech entrepreneurs and investors are meeting regularly to drink coffee, network and hopefully do deals. No more of the old-school “please send us your executive summary before we’ll even talk to you”. A place to find opportunities.
Location: Cambridge, MA
Cost: free

Eclipse: Empowering the Universal Platform http://bit.ly/tBTFg

Date: Wednesday, October 28 at 9am - 1pm
Description: The Eclipse community is constantly working on high level projects that extend Eclipse’s functionality. This technical briefing will take a deep dive into some of the most important, feature rich projects that the Eclipse community is developing. From multi-language support to plug-in development, if you thought Eclipse was used as merely a Java development environment, then this technical briefing will expand your definition. Eclipse has evolved into a universal platform for anything and everything related to software development and beyond. You now have the ability to do things like geographically distributed collaboration, rich client development, and even application runtime analysis all within Eclipse.
Location: Waltham, MA
Cost: Free

Mass High Tech All Star Awards and Networking Reception http://bit.ly/104myR

Date: Thursday, October 29 at 6pm
Description: Join Mass High Tech to honor our 2009 All-Stars, influential and dynamic leaders from across New England’s innovation economy. This annual event is one of the best networking opportunities of the year, providing a unique venue where you can connect with the leaders of the region’s most innovative companies.
Location: The Boston Park Plaza Hotel; Boston, MA
Cost: $95/ ticket. Student aid available.