Hi. We need your help!
Please take a few minutes to join in the discussion to help shape a shared vision for future of the MA Tech and Innovation sector.
Background: Since early June, the Communications Working Group from the Massachusetts Information Technology Collaborative has been working with EchoDitto and FORGE Worldwide to clarify and unify the Massachusetts tech sector, as well as establish a working brand vocabulary for the sector and the region.
Objectives of the branding process:
- Establish Massachusetts as the leading region for the tech sector, nationally and globally
- Foster and promote a culture of innovation and collaboration
- Clarify and articulate the region’s unique strengths and resources
- Communicate the business advantages of creating, relocating, and/or maintaining a tech enterprise in the region
- Provide coherence and unification for the sector
- Create a dynamic brand that lives and breathes with its community
A key stage in shaping the brand (how the sector looks, feels, sounds, is perceived) is the seemingly simple exercise is defining the most significant and compelling traits of the sector and the region, which we’re calling the Brand Pillars.