Hi. We need your help!
Since early June, the Communications Working Group of the Massachusetts Information Technology Collaborative has been working with EchoDitto and FORGE Worldwide to clarify and unify the Massachusetts tech sector, as well as establish a working brand vocabulary for the sector and the region. A key stage in shaping the brand (how the sector looks, feels, sounds, is perceived) is the seemingly simple exercise is defining the most significant and compelling traits of the sector and the region, which we’re calling the Brand Pillars.
Through interviews, several focus group sessions, and primary and secondary research, the Communications Working Group has identified six brand pillars that we anticipate using to further shape and articulate a brand for the Mass tech sector, all of which communicate the advantages of developing and growing a technology business in Massachusetts:
- INGENUITY
- EDUCATION AND RESEARCH
- FUNDING
- TALENT
- SUPPORT
- LIFESTYLE
What are your thoughts around these Brand Pillars? Do you agree? Disagree? How have you seen the Pillars’ role in shaping the Mass tech sector? We have created the following document to explain, spark further discussion, and collect your feedback. Please review and comment in the areas provided.
- Feedback Here
You can access this document at http://innovate.masstech.org/pillars/pillar/
Join the conversation! Community participation and dialogue is a vital force in shaping the Mass tech sector brand – it’s community input that will help build an authentic brand. Please review and join in the discussion by adding your comments and feedback on the following pages.
Tweet! We also hope that you will take part in the first tweet-up to discuss these key themes kicking off at 1pm – 2pm on Friday 18 September. You can join in the Twitter conversation using #MAtechin. You can follow us on @InnovateMAtech.
Feedback: Your feedback will be incorporated into the branding process. We will schedule the next discussion and feedback event in early October, and will be announcing more events throughout the fall.
Please share this with your friends! And thank you for your thoughts.
Posted by Bonnie for Forge Worldwide
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